Fusion Automotive Services / Automotive Mystery Shopping

Mystery Shopping is a powerful strategic tool that can help business remain competitive in our fast changing world.
Mystery Shopping allows businesses to gain improved customer insight into how the customer service related functions of their business are performing, and utilise the information gathered as part of performance management and service improvement initiatives.
Trained Mystery Shoppers pose as potential customers in order to provide you with an objective view of your customer service and determine how closely your employees are following the training you have provided.
Typical industries that use this service include Retail, Hospitality, Automotive and Financial Services.

How the Process Works

The employee is completely unaware of the mystery shopper's true intentions and therefore the salesperson gives them the same service they provide to the majority of their customers.  The mystery shopper will then complete a customised questionnaire and write a detailed written report on the entire shopping experience, enabling you to better interpret how your average consumer is being serviced.

Catalyst Market Research

Catalyst is Fusion’s joint-venture partner in Mystery Shopping. Catalyst is a specialist market research provider and works with Fusion’s clients to provide strategic information in order to grow the business.
Click here to visit Catalyst’s website

For retailers, franchisors or financiers, we can offer a range of programmes and surveys. Our new data-base survey system can be adapted to web-based systems to allow improved data-entry and reliability 

Our reports can track key data monthly and we will give you graphs to highlight the trends.We can offer the following Mystery Shopping programmes to both metropolitan and rural areas, businesses:

  1. Physical Showroom/Business Mystery Shopping
  2. Telephone Mystery Shopping
  3. Internet Mystery Shopping Recorded
  4. Telephone Surveys are available